Netflix Tomorrow: Conceptual Project
Imagines a viewing experience more relevant and customizable to the individual user. It encourages personal networks to flourish, and addresses the cultural phenomenon of binge watching.
Role: UX Research, UX/ UI Designer, Usability Testing
Timeline: 14 Weeks,
May - August 2018
Individual Studio Project
Content Discovery Rabbit Hole
Growth of Personal Networks
would cut browsing time significantly by having relevant titles sorted into mood or activity-driven groupings.
Watch with Friends
Host virtual screening events with friends and family.
Don’t stop, won’t stop bingeing
Netflix can be your constant companion: Binge anywhere, anytime without interruption.
New Content Type:
Instead of Endlessly scrolling, Watchlists would cut the browsing time of subscribers significantly by having relevant titles sorted into mood or activity-driven groupings.
Watch together in real-time
Creating a community within Netflix subscribers and allowing them the platform to interact with one another while watching content that both can enjoy in real-time.
This feature mimics the current mental model of users who participate in binge-watching events, themed around a popular series (think Stranger Things viewing Pot Lucks).
Inviting users to Screening Rooms would potentially increase brand loyalty as well because it significantly increases user engagement on the platform.
with Exclusive Content
From the research; subscribers go to Netflix for Netflix-exclusive content.