User Experience Designer
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Netflix Tomorrow (Concept)

Netflix Tomorrow: Conceptual Project

 
 

Imagines a viewing experience more relevant and customizable to the individual user. It encourages personal networks to flourish, and addresses the cultural phenomenon of binge watching.

Role: UX Research, UX/ UI Designer, Usability Testing

Timeline: 14 Weeks,
May - August 2018

Art Center
Individual Studio Project

 
 
 

Netflix Today

 

Content Discovery Rabbit Hole

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Growth of Personal Networks

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Binge-culture Phenomenon

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Netflix Tomorrow

 
 
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Watchlists
would cut browsing time significantly by having relevant titles sorted into mood or activity-driven groupings.

 
 
 
 

Watch with Friends
Host virtual screening events with friends and family.

 
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Don’t stop, won’t stop bingeing
Netflix can be your constant companion: Binge anywhere, anytime without interruption.

 
 
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Opening up a Recommended Watchlist and browsing the individual titles within the Watchlist.

Opening up a Recommended Watchlist and browsing the individual titles within the Watchlist.

 
 

New Content Type:
Context-driven Watchlists

Instead of Endlessly scrolling, Watchlists would cut the browsing time of subscribers significantly by having relevant titles sorted into mood or activity-driven groupings.

 
 
 
 

Watch together in real-time
Creating a community within Netflix subscribers and allowing them the platform to interact with one another while watching content that both can enjoy in real-time.

This feature mimics the current mental model of users who participate in binge-watching events, themed around a popular series (think Stranger Things viewing Pot Lucks).

Inviting users to Screening Rooms would potentially increase brand loyalty as well because it significantly increases user engagement on the platform.

 
Sending invite to another subscriber who’s online to join a Screening Room.

Sending invite to another subscriber who’s online to join a Screening Room.

 
 
 
 
Accessing the Extras Tab from the Watchlist screen.

Accessing the Extras Tab from the Watchlist screen.

 
 

Easy Conversations
with Exclusive Content

From the research; subscribers go to Netflix for Netflix-exclusive content.

Adding an Extras tab which features behind-the-scenes information of the production would add a layer to the current experience, and give users something to share and talk about.

 
 
 

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