User Experience Designer
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Copy of Netflix 2.0: Reimagining Streaming Services

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Problem Statement

Netflix hasn’t adapted to the behavioral changes of their users such as creating personal networks and the rise of binging content (which, it’s the pioneer of). Additionally, its intent of introducing more and more original titles into their library fails to address the growing problem of users falling down the content-discovery rabbit hole.

 
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Opening up a Recommended Watchlist and browsing the individual titles within the Watchlist.

Opening up a Recommended Watchlist and browsing the individual titles within the Watchlist.

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Sending invite to another subscriber who’s online to join a Screening Room.

Sending invite to another subscriber who’s online to join a Screening Room.

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Accessing the Extras Tab from the Watchlist screen.

Accessing the Extras Tab from the Watchlist screen.

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Microinteraction: Landing Screen (Explore) switches to “Autoview” Mode when turned horizontally.

Microinteraction: Landing Screen (Explore) switches to “Autoview” Mode when turned horizontally.

Microinteraction: Watchlist Queue, long press allows user to swipe through individual Watchlists that are recommended by Netflix

Microinteraction: Watchlist Queue, long press allows user to swipe through individual Watchlists that are recommended by Netflix

Microinteraction: Pulling from arrow on the lower half of the screen allows the user to see all of the individual content (in this case, episodes) in the Watchlist.

Microinteraction: Pulling from arrow on the lower half of the screen allows the user to see all of the individual content (in this case, episodes) in the Watchlist.

Motion is effective in easing users into the concept of Watchslist.

Motion is effective in easing users into the concept of Watchslist.

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