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Netflix Tomorrow Process

Process

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Secondary Research

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Microinteraction: Landing Screen (Explore) switches to “Autoview” Mode when turned horizontally.

Microinteraction: Landing Screen (Explore) switches to “Autoview” Mode when turned horizontally.

Microinteraction: Watchlist Queue, long press allows user to swipe through individual Watchlists that are recommended by Netflix

Microinteraction: Watchlist Queue, long press allows user to swipe through individual Watchlists that are recommended by Netflix

Microinteraction: Pulling from arrow on the lower half of the screen allows the user to see all of the individual content (in this case, episodes) in the Watchlist.

Microinteraction: Pulling from arrow on the lower half of the screen allows the user to see all of the individual content (in this case, episodes) in the Watchlist.

Motion is effective in easing users into the concept of Watchslist.

Motion is effective in easing users into the concept of Watchslist.

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