Content Discovery Rabbit Hole
Netflix users spend an average of 18 minutes on a given day deciding on what to watch. As of January 2018, Netflix had 5,599 titles, and it’s only growing.
Growth of Personal Networks
2/3rd of all Netflix users now share their accounts with others. On average, there were 2.5 viewers for every Netflix account.
According to survey data from 2017, 54% of U.S. adults were using Netflix, with 23% streaming Netflix daily.
Let’s see how Julie, a long-time Netflix subscriber goes through her day with the app.
New Content Type: Watchlists
Instead of Endlessly scrolling, Watchlists would cut the browsing time of subscribers significantly by having relevant titles sorted into mood or activity-driven groupings.