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Copy of Netflix Tomorrow (Concept)

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Netflix Today

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Content Discovery Rabbit Hole

Netflix users spend an average of 18 minutes on a given day deciding on what to watch. As of January 2018, Netflix had 5,599 titles, and it’s only growing. 

Growth of Personal Networks

2/3rd of all Netflix users now share their accounts with others. On average, there were 2.5 viewers for every Netflix account. 

Binge-culture Phenomenon

According to survey data from 2017, 54% of U.S. adults were using Netflix, with 23% streaming Netflix daily.

 
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Ideal Scenario

Let’s see how Julie, a long-time Netflix subscriber goes through her day with the app.

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Recommendation #1:
New Content Type: Watchlists

 
Opening up a Recommended Watchlist and browsing the individual titles within the Watchlist.

Opening up a Recommended Watchlist and browsing the individual titles within the Watchlist.

Instead of Endlessly scrolling, Watchlists would cut the browsing time of subscribers significantly by having relevant titles sorted into mood or activity-driven groupings.

 
 
 
 
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Sending invite to another subscriber who’s online to join a Screening Room.

Sending invite to another subscriber who’s online to join a Screening Room.

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Accessing the Extras Tab from the Watchlist screen.

Accessing the Extras Tab from the Watchlist screen.

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