Imagines a viewing experience more relevant and customizable to the individual user. It encourages personal networks to flourish, and addresses the cultural phenomenon of binge watching.
Timeline: May - August 2018
My Role: UX/ UI Designer, Solo Project
Skills: UX Strategy, Interactive Prototyping, Usability Testing, Micro-interaction
Let’s see how Julie, a long-time Netflix subscriber goes through her day with the app.
New Content Type: Watchlists
Instead of Endlessly scrolling, Watchlists would cut the browsing time of subscribers significantly by having relevant titles sorted into mood or activity-driven groupings.