Netflix Tomorrow: Conceptual Project
Imagines a viewing experience more relevant and customizable to the individual user. It encourages personal networks to flourish, and addresses the cultural phenomenon of binge watching.
Role: UX Research, UX/ UI Designer, Usability Testing
Timeline: 14 Weeks, May - August 2018
Art Center Individual Studio Project
Content Discovery Rabbit Hole
Growth of Personal Networks
Let’s see how Julie, a long-time Netflix subscriber goes through her day with the app.
#1: New Content Type: Watchlists
Instead of Endlessly scrolling, Watchlists would cut the browsing time of subscribers significantly by having relevant titles sorted into mood or activity-driven groupings.
#2: Shared-streaming across platforms, in real-time
Subscribers can now send invites to others on the platform and add them to a Screening Room, where they can watch in sync, in real time. This feature mimics the current mental model of users who participate in binge-watching events, themed around a popular series (think Stranger Things viewing Pot Lucks).
Inviting users to Screening Rooms would potentially increase brand loyalty as well because it significantly increases user engagement on the platform.
#3: Exclusive Content
From the research; subscribers go to Netflix for Netflix-exclusive content.
Adding an Extras tab which features behind-the-scenes information of the production would add a layer to the current experience, and give users something to share and talk about.