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Netflix Tomorrow (Concept)

Netflix Tomorrow: Conceptual Project

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Imagines a viewing experience more relevant and customizable to the individual user. It encourages personal networks to flourish, and addresses the cultural phenomenon of binge watching.

Role: UX Research, UX/ UI Designer, Usability Testing
Timeline: 14 Weeks, May - August 2018
Art Center Individual Studio Project

 
 
 

Netflix Today

 

Content Discovery Rabbit Hole

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Growth of Personal Networks

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Binge-culture Phenomenon

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Ideal Scenario

Let’s see how Julie, a long-time Netflix subscriber goes through her day with the app.

 
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#1: New Content Type: Watchlists

 
 
Opening up a Recommended Watchlist and browsing the individual titles within the Watchlist.

Opening up a Recommended Watchlist and browsing the individual titles within the Watchlist.

Instead of Endlessly scrolling, Watchlists would cut the browsing time of subscribers significantly by having relevant titles sorted into mood or activity-driven groupings.

 
 
 

#2: Shared-streaming across platforms, in real-time

 
Sending invite to another subscriber who’s online to join a Screening Room.

Sending invite to another subscriber who’s online to join a Screening Room.

Subscribers can now send invites to others on the platform and add them to a Screening Room, where they can watch in sync, in real time. This feature mimics the current mental model of users who participate in binge-watching events, themed around a popular series (think Stranger Things viewing Pot Lucks).

Inviting users to Screening Rooms would potentially increase brand loyalty as well because it significantly increases user engagement on the platform.

 
 
 

#3: Exclusive Content

 
Accessing the Extras Tab from the Watchlist screen.

Accessing the Extras Tab from the Watchlist screen.

From the research; subscribers go to Netflix for Netflix-exclusive content.

Adding an Extras tab which features behind-the-scenes information of the production would add a layer to the current experience, and give users something to share and talk about.